Earth Day may be a couple of months away but we've already seen a definite increase in the use of our green content. Face it, stories about recycling, saving gas and using less energy are no longer alternative. Instead, they're about as mainstream as they come. And what was once a specialized advertising niche is now a viable ad-dollar outlet for numerous businesses, including grocery stores, hardware stores, heating and AC providers, auto dealers and more.
If you're still trying to figure out how you can make money off of eco-aware stories, don't be afraid to try something new. How about your classifieds? After all, what's more green than selling a used bike or computer instead of sending it to a landfill? Ebay trumpeted their green credentials last year. Why not your paper or Web site?
-Marco
Comments