New categories

Beginning today, tmsspecialtyproducts.com includes four new categories on our main page: Education, Green Living, How-to Guides and Legal. We're doing what we can to make sure you can find the advertorial subjects you need on our Web site. You'll see more stories added to each of these categories each day. However, if you can't find what you're looking for, feel free to e-mail me and I'll do my best to help you out.

-Marco

After hours

Continuing our emphasis on employment stories, we've posted a package focused on workers who do their jobs while the rest of us are fast asleep. Anyone burning the midnight oil on the job has to deal with more issues than most workers, including sleep deprivation, loneliness and separation from friends and family. Check out this series of stories to help your readers and advertisers make sense of the late-night worker.

Back to school already?

Who thinks about heading back to the classroom in the middle of summer? Your advertisers, of course. We've just posted our second back-to-school section of the month, which focuses on private schools. Our first package emphasizes grade-school students. Both packages are perfect for a back-to-school special section or individual pages. We're also working on packages for students attending high school and college, which will be posted soon.

Job packages

We're not going to tell you how to run your newspaper but if you're putting out an employment section with nothing more than job listings, you're missing out on an opportunity to draw in those readers who aren't actively looking for a job, but would certainly stop and look at news and advice that might inspire them to improve their careers. With more than 2,000 job stories in our wheelhouse since 2001, we can help you out with the content. Check out our two most recent employment packages. The first is a quick three-story collection on working parents. The other nine-story package focuses on careers in health care. Both packages come with several images and would benefit those passive job seekers in your audience.

Summer stories

If you're looking for some stories to perk up your summer advertising, we can help. Check out two of our most recent packages. The first features suggestions on various ways to care for your lawn. The days of excessive watering and fertilizer may be over for some, but they live on for others. We touch on old-school methods as well as new ways to treat your grass in a more environmentally friendly manner. Our second package focuses on the hot dog, that culinary slice of Americana that seems to enjoy overwhelming popularity all summer long in ballparks and backyards across the country.

More photos

We've been busy adding photos to our Web site the past two weeks. By June 1, TMS Specialty Products will have added more than 10,000 photos from JupiterImages to our database. If you're looking for images for your employment pages, travel stories or other advertorial features, check out the photo search page for a wide variety of options.

Earning summer cash

The days of walking into a mall with a strong will and a clean shirt and walking out with a part-time job are gone. This year, high school and college students looking for a summer gig will have to work harder than usual to find employment. Help them out with our latest employment package, which focuses on summer employment and other current job issues

Job content galore

We've seen your employment pages and we know you can use some help. After all, by the fifth or sixth house ad, your readers may begin to tune your section out, if they haven't already. Why not draw them in with stories about job trends, improved resumes, interview tips and more? We have stories ranging in word count from 50 to 1,200 just waiting for you to download and use. Check out our employment section for hundreds of job stories in all shapes and sizes.

Mother's Day brunch

Check out Tom Saaristo's story on cooking a Mother's Day brunch at home. It's a great feature to use with Mother's Day advertising that isn't pegged to restaurants and hotels. You can also check out Tom's site, which is a must-read for any food aficionado.

Mother's Day content

As your sales reps line up every possible florist, restaurant and jewelry store ad for Mother's Day, you should be thinking about what kind of content you're going to use to anchor those ads. Don't worry, we've done the thinking for you, which is why you'll find our Mother's Day package of stories and images up on the site later today.